Comparative analysis of rural and urban indian consumers’ attitude towards foreign products jagwinder singh (corresponding author) indian consumers towards the foreign products against indian products consumer durables, rural and urban consumers, attitude 1 introduction india is the world's 12th-largest consumer market by 2025, it. Attitudes towards the concept of luxury: an exploratory analysis bernard dubois, groupe h e c & gilles laurent, groupe h e c asia pacific advances in consumer research volume 1, 1994 pages 273-278 in this paper is the author did an exploratory analysis of the perceptions and attitudes attached to the word (and underlying concept of. Iii a study on consumers’ attitude towards online shopping on penang famous fruit pickles ho soo fong may 2013 abstract online shopping is no doubt the future trend.
Consumer attitudes towards, page 2 introduction e-commerce (electronic commerce or ec) is the buying and selling of goods and services on the internet, especially the world wild web (tech target, 2007-2012. Influence on consumer buying attitude towards online shopping, for instance e-retailing li & zhang (2002) li & zhang (2002) mentioned perceived risk is an important element of consumer attitude towards online shopping behavior. Based on the existing literature about attitudes toward advertising and consumer behavior models, a research framework is constructed to illustrate the factors affecting consumer attitudes toward sms-based advertisements and the relationships among attitudes, intention to view sms ads, and users' actual behavior. The study went on to analyze the prevailing attitude towards chocolate consumption and tested the difference in attitude across relevant demographic variables a cross-sectional consumer survey of 186 indian chocolate consumers was conducted across the national capital region (ncr) of new delhi, india.
Attitude of indian consumers towards luxury brand purchase: an application of ‘attitude scale to luxury items’ shamindra nath sanyal related information college of management, institute of engineering and management, d-1, salt lake electronics complex, sector – v, kolkata – 700091, india. The growing use of internet in india provides a developing prospect for online shopping if e-marketers know the factors affecting online indian behaviour, and the relationships between these. Purpose the purpose of this paper is to examine the consumption patterns and attitudes towards soft drinks among indian youth design/methodology/approach a questionnaire was used to investigate consumption patterns, attitudes, and socio-demographic profiles of college-attending respondents between the ages of 18 and 30 cluster analysis and factor analysis were undertaken to obtain a better. Introduction online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet using a web browser.
In absence of detailed research works on the attitude of indian consumers towards likings of luxury brands, the current research work, incorporating necessary theoretical frame works and empirical findings, aims to investigate the attitude of indian consumers towards luxury-brand purchase. Attitude of indian consumers towards luxury brand purchase 327 to achieve the objectives of survey, a structured que stionnaire was designed to collect primary data from respondents. Consumer attitude for smartphone and influence of brand on consumers in buying decisions the recent growth of smartphone usage is an observable fact that crosses all age and gender boundaries.
The study predicts the purchase intention of consumers based on the influences of factors like environmental concern, health concern and lifestyle, product quality and subjective norms on the attitude towards organic foods. Irritation) and criterion (attitude towards online advertising) in indian online space the study has the following two objectives 1) to study the relationship of perceived information. A study on attitudes of indian consumers towards insurance services management research and practice vol 4 issue 1 (2012) pp: 51-62 ent research is an attempt to illustrate the attitudes of indian consumers towards the insurance services the india, attitude, demography, insurance services, marketing activities 1 introduction. Attitude toward online shopping is defined as positive or negative feelings related to online shopping in the indian context there are very few researches on online shopping with respect to product types.
The aim of this paper is to study consumer behavior towards apparel e-commerce in the context of the romanian market besides the local context, the study is concerned with the factors that may influence consumer behavior, and the attitude of romanian consumers towards online apparel shopping. Chapter 5: consumers attitude towards online marketing of indian railways fifth section is devoted to measure consumers attitude towards indian railways website last section examines the factors resisting the non-users to adopt online marketing of indian railways.
The research has combined two elements: the hedonic and utilitarian shopping values of indian consumers and its impact on consumers’ attitudes towards malls the expansion of mall culture across the country has significantly affected the indian consumers’ shopping motives. The concept of online grocery shopping is in its nascent stage this study has been carried out to examine the impact of varied attributes on the consumers' attitude towards online grocery shopping. Consumer awareness and attitude towards online shopping - authorstream presentation consumer awareness and attitude towards online shopping - authorstream presentation nielsen findings more than eight out of ten indian online consumers plan to shop online in the next twelve months more than a quarter indicate they spend upwards of 11.